You've taken the plunge and added videos to your marketing efforts. Now what happens? You have to share them, tell your fans about them, and host them somewhere.
Social media is a powerful tool that can be a double-edged sword for hospitals. Provide too much information and your content can be interpreted as boring or too technical.
There’s no question about it: online videos are both popular and among the most effective means of gaining visibility, improving search engine rankings and boosting sales of your products and services. Views of video ads topped the 3 billion mark by the 2nd quarter of 2014, and even that is not enough to meet consumer demand.
Many business owners launch their digital web presence and find that their blog posts, their social media contributions, and all their other digital efforts fall short to companies that have been around for longer.
One of the easiest ways to start making videos about your company is to convert your PowerPoint presentations into videos. If you're already familiar with PowerPoint, it can be an easy way to start your video project.
If you market your products and services through trade shows but haven’t attended one in a while, it’s time you did. What you’ll find is a rough and tumble neighborhood where getting your message out can be like herding cats. You’ll see a lot of booths and exhibitors, see a lot of foot traffic and overhear lots of casual conversation—in all, a whole lot of distraction which makes it exceedingly difficult to stand out and get noticed.
