With millions of people watching them every month, a video platform is a distribution method that you do not want to miss out on. People watch them on their computers, tablets, cell phones, and other devices.

All of the videos that viewers have seen go through an encoding process. The encoding process is where a video is compressed into a format that allows viewers to watch it on their preferred devices.

They have to undergo this process because there are different browsers, devices, and players that can play them in various formats. Not every one of your favorite devices will support the same format; hence It is important for the program to be encoded into the correct format.

When you are thinking about encoding your videos or you are concerned about what platform will give your audience the best experience, you should ask yourself the following questions:

Who will watch ?
How will your audience watch ?
Will your audience use mobile devices to watch and share videos on your website?

If you expect users be accessing your site using a wide variety of internet connections and devices, then you should strongly consider using multi-bit streaming. When multi-bit streaming is enabled, users will be able to access your content using the encoding best suited for their internet quality, while ensuring they're receiving the best quality possible.

The viewers who are using a higher bandwidth will be able to have their high quality programs automatically delivered. Even the users who have a lower bandwidth will not have to wait long theirs to load.